Google Search will be expanding its use of mobile friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on Google Search results. Users will find it easier to get relevant, high quality search results optimised for their devices.
Previous changes to Google’s algorithm simply required website owners to make sure their websites are mobile-optimized for better viewing on smartphones and tablets. Now, factors such as readability, responsive design and not using non-mobile friendly software (like Flash) will also be taken into consideration in a website’s search ranking.
As more and more users view websites on mobile devices, Google wants to make it easier to find relevant, mobile-optimized websites. To this end, Google will now use mobile-friendliness as a factor in ranking search results.
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